Restaurant Marketing | Food Porn

Being the best restaurant in town is pointless if you’re also the Town’s best-kept secret. Restaurant owners know they need to continuously promote themselves but often don’t know where to start.

Here is a powerful marketing strategy you can use to get noticed by more people and increase the upsells on your online ordering system.

Create Mouth-Watering Food Photos:
When you log in to Facebook or Instagram it becomes obvious that food porn as it’s known is everywhere, the truth is, people are obsessed with grub.
The second their tummy starts to rumble images of their favourite food become irresistible.
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Posting high-quality images that will make the average hungry person drool is probably one of the best ways to promote your restaurant online. This will take a little bit of work, but with smartphones having such good cameras these days, it has never been easier to take mouth-watering photos of your best dishes.

If you don’t have the time or inclination, spend a few hundred pounds and get a photographer to come into your restaurant, it will be worth every penny. An online menu can be transformed with your own delicious-looking photos, especially if they are added to the upsell area of your shopping cart, you could see a noticeable increase in order values.

Tips For Taking Awesome food Photos
Let there be light, when it comes to food photography, light is very important and how it hits the food, here are a couple of quick tips we found on Cookieandkate

1) Less is Best. Backgrounds.
Cutlery and napkins can detract from your food, the rule of thumb are, if it doesn’t add to the photo, get rid of it. Zooming in is good, however, be careful not to overdo it otherwise your viewers will not be able to tell what the dish is.

2) Let There Be Light.
Position your tasty dish in the best natural light you can find, even if this means going outside. Try not to use overhead lights or the flash on your camera.

3) Angles Are Everything.
Getting the angle right is everything, don’t worry you don’t have to be a professional, just take photos from as many angles as you can, the more you take the more likely you are to take the perfect picture.

Here is a video we found on YouTube that shows you how to take great food photos on your phone.

There is the normal Youtube ad at the beginning, but you can click off it after a few seconds.

Once you have around 90 images you can save a ton of time and turn these into social media posts. These can be split into food quotes, humour, and engagement.

These three post types are effective ways to get more exposure and grow the fan base on your social media platforms.

This will take more time because you ideally want to create 90 posts, which equates to three months content, which can be reused again saving a huge amount of time. For extra exposure boost the posts that get the most organic interaction. If the post is popular, £20 spread over 4-5 days will get you seen by a few thousand local people. You will also notice your organic posts get more reach while your advertising.

Here are a some example posts so you can get a flavour of the three types of post I mentioned above.